Knowledge
Our research team has experience in the market research industry on businesses ranging from consumer packaged goods, pharmaceuticals and healthcare, retail, banking, fragrances, and consumer electronics. Team members have client and supplier-side experience.
Michele has worked in qualitative and quantitative market research on both the client and supplier sides of the business, with experience in both custom and syndicated research. Michele began her 20+ year market research career at Information Resources, Inc (IRI) where she supported clients such as Warner Lambert, Church & Dwight, and Chock Full of Nuts. Michele then spent nearly 10 years at Warner Lambert Company in its market research and category management departments for both new and existing products. Later, Michele worked for GfK Market Measures as Research Director and Director of Business Development, for clients including Novartis and Pfizer. Michele left GfK to work as a freelance consultant, establishing Market Research Alliance LLC and consulting for clients including Kraft Foods, Ricola USA, GfK Market Measures, Edgewood Consulting, and Red Dot Square. Michele graduated from the Wharton School of the University of Pennsylvania, magna cum laude, with a dual degree in Marketing and Management. She holds an MBA from Rutgers University and has guest lectured to MBA students.
Wendy has over 25 years of market research experience on both the supplier and client sides in all phases of qualitative and quantitative research. She began her career at Burke Marketing Research, where she specialized in consumer products and computer technology with clients that included Atari, Del Monte, Hills Bros Coffee, Bank of America, and Levi Strauss. She then went to Lotus Development Corporation where she helped to establish the company's market research department and led market research efforts for a variety of new products. Most recently Wendy worked at a boutique consulting firm that specialized in marketing research in advertising, consumer products, health care, and pharmaceuticals. Some of the clients Wendy supported include AT&T, Warner Lambert, Unilever, Novartis, Bristol-Meyers, and Pfizer. Wendy graduated from Washington University with a BSBA in Marketing and Human Resources.
With over 25 years of experience in Marketing Research, Nathan Liebster has demonstrated proven success using research insights to solve business problems. He uses his broad knowledge of research, advertising and marketing, to consistently provide "on target" research designs, insights and thought leadership to his clients in a variety of industries. Nathan received his doctorate in Experimental Psychology from Rutgers University’s Institute for Cognitive Studies, where he specialized in human memory and learning as well as in experimental design. Nathan’s background in experimental psychology allows him to bring a unique skill set to the tasks of behavioral analysis and consumer interviewing. Nathan has leveraged his education into a highly successful career as a Marketing Research professional. At Novartis Consumer Health, and before that at Nabisco, he oversaw the entire marketing research process, specializing in the support of positioning, advertising and new product optimization. He also held managerial positions at Bristol Meyers and General Foods. As a consultant, Nathan has helped a wide variety of consumer and "B2B" companies with branding, new product, positioning, and advertising strategy through insightful research and thoughtful analysis.
Sandra Navarro has extensive experience leading analytical initiatives at consumer product companies, including Kraft Foods/Nabisco and Novartis Consumer Health. In her 20+ years, she has been an instrumental part in the development of fact-based selling platforms and has led training programs. Sandra has interpreted market research studies for use in selling stories and for application in syndicated data databases. She has guided in-store shelf audits and store group analysis detailing optimal aisle, category partners, and shelf configuration. Sandra earned a Bachelor’s in Marketing and an MBA from Seton Hall University.
Marcia Wiener is a seasoned professional with over 20 years experience in the CPG industry, including expertise in Sales, Category Management, Shopper Solutions, Consumer Insight development, Trade Marketing, and Sales Planning. She has broad knowledge in both OTC and food based consumer categories, as well as proficiency in Rx to OTC switch initiatives. Marcia has expertise in developing presentations and personally calling on leading retail customers including Wal-Mart, Walgreens, CVS, Rite-Aid, Kroger, Target, Meijer, Safeway, and many others. Her professional experiences include Senior Consultant positions at both Edgewood Consulting, a boutique Consulting firm specializing in Insight Driven Innovation Platforms, and at Resources Optimization International, LLC, a training and facilitation firm specializing in developing 'best of class' analytical training platforms for consumer product companies. Previously, she was Director of Category Management, Shopper Insights at Nestle Infant Nutrition/Gerber Products. Prior to Gerber, Marcia was Associate Director Customer Marketing at Novartis Consumer Health, with expertise in multiple OTC categories in regards to Category Management and Trade Marketing development. Ms. Wiener started her career at Kraft, with multiple positions of increasing responsibility within direct sales and Sales support functions. Ms. Wiener holds a BS in Telecommunications Management/Marketing from Syracuse University, Newhouse School of Public Communications.